Twice a year, the Circuit Coalition convenes for a two hour meeting to review progress and accomplishments from the six months. Here is a review of the Semi-Annual Circuit Trails Coalition Meeting held on November 19th:
Traditional, Shared, and Social Media Report
Brianna Taylor of Devine and Partners (D+P) reported that Circuit media efforts have reached over 130 million people through more than 141 online and broadcast placements. These media placements have an estimated value of over $400,000. The D+P team also reported that the Circuit Trails' hashtag: #onthecircuit has gained traction across social media platforms. Additionally, social media advertising and boosted Facebook posts have been very successful, generating 82% of all Facebook likes. See her presentation here.
Branding Campaign Update
As discussed by Katie Harris of Rails-to-Trails Conservancy, the new Circuit Trails logo was soft-launched at the end of October! The "Proud to Trail" campaign and new website will launch in the spring with the opening of trail season.
Chris Linn of DVRPC reported that 28 miles of Circuit Trails were completed between May 2012 and May 2014 and 12 miles were completed between May 2014 and November 2015. Forty-one miles are expected to be finished by late 2018. Nearly one hundred miles are in the pipeline which means they are either under design or studies have been completed.
Tom Sexton, Liz Sewell, and Anya Saretzky of Rails-to-Trails Conservancy reported on the trail user surveys program. Survey types include trail-side, intercept, focus group and phone. Results show that most trail users are unaware of the Circuit Trails and that trail use results in significant economic impact for local communities.
DVRPC Trail Use Count Update
DVRPC’s Shawn Megill Legendre reported that there are now 12 permanent counters on trails throughout the region. Trails that are better connected and are close to where people live and work have higher usage levels. All of the data is public and can be found here for permanent counters and here for short term counters.
Case Studies and Lessons Learned
Olivia Glenn of the New Jersey Conservation Foundation, Sue Brennan of Coopers Ferry Partnership, and Jack Sworaski of Camden County presented about the Cooper River Trail which runs through five municipalities. Their lessons learned can be summed up as “PEDAL” - Persistence & Partnerships, Easements & Education, Diversified funding streams and programming, Advocacy, Local engagement.
Paul Gordon from Bucks County Planning Commission and Michael Stokes from Montgomery County Planning Commission spoke about the cross-county partnership that is building the Pennypack Trail. Key takeaways include using county dollars, saving money by keeping labor in-house, and growing public support by building the trail one section at a time to let people see what the trail will look like.